press.
ALZBETA MISKOVSKA AND THE FUTURE OF MARKETING STRATEGY
In the relentless hum of the digital age, marketing has often become a race of precision and performance. Brands armed with oceans of data compete for fractions of a second of human attention. Algorithms optimize, dashboards overflow, and yet—something essential has gone missing. The message is loud, but the meaning is thin...
Alzbeta Miskovska on the Art and Science of Modern Marketing
In the bustling nexus of commerce and creativity, where brands clamor for attention in an ever-more-saturated digital landscape, a new kind of artist is emerging. This artist doesn’t wield a paintbrush or sculpt from clay, but rather shapes perception, crafts narratives, and builds identities from the intangible ether of ideas and data. Boston-based Alzbeta Miskovska is a leading practitioner...
Building a Brand That Lasts: 5 Essential Marketing Strategy Tips
In today’s hyper-competitive market, countless companies find themselves trapped in a cycle of endless execution. They pour resources into social media posts, ads, and content, yet struggle to see meaningful returns. The result is a cacophony of marketing “noise” that fails to connect or build long-term brand equity. According to Boston-based global marketing strategist Alžbeta Miškovská, this problem stems from a simple but critical imbalance...