case studies.
CAMPAIGN FOR hosting FIFA2026 in boston
Business Challenge: Acampaign for FIFA World Cup 2026 in Boston in partnership with Allen & Gerritsen and MeetBoston. I played a key role in developing the strategy and designing the mobile app. I contributed to the overall marketing strategy, but also ensuring that the app aligned with the campaign’s goals of promoting Boston’s unique appeal and engaging both local and international audiences. This project allowed me to combine my skills in strategic planning and digital design to deliver a seamless, impactful solution.
Brand activation design
Brand activation for Bang & Olufsen: This project focused on crafting a unique and engaging brand story and strategy, while allowing my creativity to flow freely within the framework of B&O’s iconic brand identity. I developed a brand activation that seamlessly blended innovative experiences with the luxury and sophistication B&O is known for, ensuring it resonated with their audience while staying true to the brand's core values.