awards.
marketing consulting
At Boston Innovation Gateway, I participated in a consulting competition for company Instituto Atlantico, where me and my team won first place. We provided the company with U.S. market entry strategy by leveraging my skills in market analysis, strategic planning, and business development. Throughout the project, I applied data-driven insights and cross-cultural communication to identify growth opportunities and create a tailored marketing plan, contributing to the company's expansion goals. Based on the victory at this competition, I was rewarded with a consultancy certificate.
NEW market entry strategy & campaign
For the TNG business challenge, my team and I developed a market entry strategy and a comprehensive marketing campaign for the Brazilian clothing brand's expansion into a new international market. My role focused on crafting the entry strategy and building the campaign’s narrative, aligning TNG’s brand values with the target market’s cultural insights. Through storytelling and a cohesive strategy, we aimed to position the brand for success in the new market. Our project earned 2nd place in the competition, demonstrating the strength of our approach and execution.
marketing strategy
The marketing challenge of Assembly Row: my team and I were tasked with suggesting improvements to their current marketing strategy. I contributed by developing the overall strategy and enhancing the design to better align with their brand and target audience. Our comprehensive approach focused on boosting engagement and elevating the shopping experience. Our project earned first place in the competition, showcasing the effectiveness of our proposed strategy and creative design solutions.
Business growth strategy
Earned 2nd Place in the Somerville SME Accelerator, a prestigious consulting challenge focused on empowering small and medium-sized enterprises through innovation and sustainable growth. Their dual recognition: Best Solution to Grow More and Best Digital Solution to Fix Core, honored the development of a high-impact, cost-efficient go-to-market strategy and a scalable digital tool that enhanced SME operational performance.