About Me.

My approach blends creativity with strategic structure, ensuring every campaign is purposeful, measurable, and aligned with long-term growth. I help companies stand out by defining what makes them truly different, then turning that differentiation into clear, actionable results.

With cross-industry experience spanning art, technology, sustainability, and luxury, I bring a fresh, data-driven perspective to every project. I use advanced tools, behavioral insight, and emerging AI technologies to design strategies for market entry, repositioning, and expansion, always focused on elevating brand presence and deepening genuine audience connection.

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why me.

Strategic Empathy

Every effective strategy begins with understanding people. I look beyond data points to uncover the emotions, desires, and motivations that shape decisions. This human-centric lens allows me to design campaigns that speak to both logic and emotion; strategies that move hearts while achieving measurable results.

Whether leading the marketing strategy of Giovanni DeCunto or crafting market positioning for Carbodeon’s nanodiamond technology, I translate complex ideas into authentic stories that connect brands to their audiences with purpose and precision.

The 360° Mindset

I see marketing as an ecosystem where brand, content, design, and performance coexist. My process connects every stage of the funnel, ensuring creative concepts are backed by data, and data is brought to life through storytelling. From brand architecture and content strategy to go-to-market execution, I create systems that are cohesive, scalable, and measurable.

Transformative Storytelling

Storytelling is the most powerful form of strategy. It’s how brands earn trust, inspire emotion, and create lasting impact. My work focuses on transforming brand purpose into experiences that resonate; bridging the gap between artistic vision and commercial performance. For example for Wolf & Raven, I developed a luxury brand narrative and website that captured the founders’ heritage and authenticity; and for Bloomino, I shaped a brand identity and investor narrative that reflected sustainability, innovation, and accessibility in the resale-tech space.

Innovation & Foresight

I design for what’s next. My strategies anticipate cultural and technological shifts, helping brands evolve before the market demands it. Whether leveraging AI-driven insights, behavioral psychology, or emerging design trends, I guide teams to think forward while staying grounded in brand truth. I believe the future belongs to brands that unite intelligence with imagination, those who see innovation not as a buzzword, but as a philosophy.